Sales of Kendamil infant formula rocket by 349%

Cumbrian firm Kendal Nutricare has seen a fourfold increase in sales of its infant formula, Kendamil, as parents place greater focus on ingredients.

Between June and July of this year, sales of Kendamil in the UK increased by 258%. Between June and September, that increase jumped to 349%.

Ross McMahon, chief executive of Kendal-based Kendal Nutricare, said: “We’ve recently seen greater scrutiny by parents of the ingredients used in infant formula.

“As a result, parents are starting to avoid palm oils and fish oils. We’re delighted that many parents, recognising the benefits of full cream ingredients, have turned to Kendamil.”

He added: “We strongly advocate the fact that breast is best. But for those parents who do use infant formula, it is imperative they have access to all the information they need to make informed choices regarding what is best for their child.”

Mr McMahon recently met with the All-Party Parliamentary Group on a Fit and Healthy Childhood where he discussed the need for greater scrutiny of the infant formula market.

Since he took the helm at Kendamil’s parent company, Kendal Nutricare, the company has gone from strength to strength.

Earlier this year Mr McMahon announced the creation of around 25 new jobs, plus an £85m contract to supply Kendamil overseas for the next three years. He is also investing £3.5m in high tech machinery at the company’s factory in Kendal.