Digital advertising giant strikes South Korean deal for 10,000 screens
Manchester-based Bidooh, the world’s first digital Out-of-Home (OOH) platform has signed a contract with DBDB Labs, a full-service media agency based in Seoul, to utilise its digital billboard platform across 10,000 screens in South Korea.
The 10,000 screens will be rolled out over a period of three years.
A total of 2,000 screens currently in operation will be fitted with a Bidooh Box and a further 8,000 new screens will be deployed.
The deal follows the successful trial of a screen currently live in a corporate office in ... For the full story register now for free or login below...