Digital advertising giant strikes South Korean deal for 10,000 screens
Manchester-based Bidooh, the world’s first digital Out-of-Home (OOH) platform has signed a contract with DBDB Labs, a full-service media agency based in Seoul, to utilise its digital billboard platform across 10,000 screens in South Korea.
The 10,000 screens will be rolled out over a period of three years.
A total of 2,000 screens currently in operation will be fitted with a Bidooh Box and a further 8,000 new screens will be deployed.
The deal follows the successful trial of a screen currently live in a corporate office in ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...