Swiss chocolate firm looks set to buy factory in the Wirral
A deal which will see a chocolate factory in the Wirral sold to a Swiss firm looks set to go through.
The deal, which will also involve Barry Callebaut’s signing a supply agreement with Burton’s Biscuit Company, has been cleared by the CMA.
Burton’s is best known as the maker of Wagon Wheels but it also makes Maryland Cookies and Jammie Dodgers.
The sale is part of long-term agreement with the Swiss chocolate company, which will continue to supply more than 12,000 tonnes of chocolate a year to Burton’s.
The deal, for an undisclosed amount, also included buying Burton’s chocolate manufacturing plant in Moreton, Wirral.
Barry Callebaut will continue producing chocolate at the Moreton site, with all 50 employees transferring over to Barry Callebaut once the deal has been completed.
Shortly after it was announced, the CMA confirmed it would look into the transaction but it has now cleared it.
At the time the deal was first announced Antoine de Saint-Affrique, chief executive of the Barry Callebaut Group, said: “We are delighted to strengthen the collaboration with our longstanding customer Burton’s and to further support a great British brand.
“This transaction is an excellent example of the power of long-term partnerships and outsourcing. It is also a clear sign of our commitment to support the growth of our business in the UK market.”
Barry Callebault said the deal will help it expand its manufacturing capability in the UK.
Burton’s chief executive Nick Field said: “Barry Callebaut shares our passion and motivation for baking the best quality products for our customers and consumers.
“This new partnership, with their larger network and enhanced capabilities, directly supports our intent and commitment to maintain and enhance our industry-leading chocolate biscuit offering.”
Burton’s has been manufacturing chocolate at the site in Moreton since the late 1950s.
Burton was launched back in the 1800 when it was founded by George Burton. The company employs around 2,000 people across the country.
