Social media firm takes a bite out of the ‘Big Apple’

Rob Illidge

Social Republic has announced its first office opening outside of the UK, with a base now established in New York city.

The Manchester-based social media agency, supported by the NatWest Entrepreneur Accelerator, has established a global presence since being founded in 2015 by former marketing director, Rob Illidge.

Utilising a network of more than 300 global freelance experts has allowed the agency to attract clients outside of the UK, assigning talent and teams to projects on-demand.

Chief executive and founder, Rob Illidge said: “Opening an office outside of the UK has always been a dream of ours, and New York is the perfect home.

“We have seen a noticeable increase in enquiries from US-based brands who wish to develop their social media campaigns, working with an experienced and flexible agency.

“Our team in the city that never sleeps will allow us to develop brands and build our offering, as we sleep on this side of the pond.

“As someone who lived and studied in the United States, I understand the culture, determination and appetite for success of American businesses.”

The agency has worked with global brands eBay and Pioneer in addition to the Co-Operative, Manchester Metropolitan University, Melanoma UK, Scanlans and the Business Growth Hub.

Earlier this year Social Republic committed to hiring up to 25 new employees to support its growth after raising investment and is seeking further investment to aid its expansion.

Social Republic – formerly known as Elrelo – was founded in 2015 by Rob Illidge and focuses on providing social media services to businesses in the UK and overseas.

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