Cheshire manufacturer sees turnover increase by 28%

Kevin Cook and Jane Reynard

A manufacturer of arts and crafts items for schools has seen a 28% in turnover after overhauling its business strategy.

Scolaquip manufactures and supplies the biggest range of paints, crayons, modelling materials and adhesives in the UK from its base in Middlewich

As well as its own brand, Scola, the Cheshire company also distributes other well-known brands like Berol and Crayola.

Two years ago the business was struggling with static turnover and diminishing profitability, so managing director Jane Reynard took the decision to overhaul the strategy.

After bringing in help from business expert Kevin Cook turnover has now passed the £4.5m mark.

After taking advice the company invested in new manufacturing equipment, developing a more disciplined and consistent approach to its operations as well as driving sales in new export markets.

Jane Reynard said, “Having an external pair of eyes looking at the business has been a real game-changer for us.

“Kevin helped us to concentrate on our strengths and identify opportunities for improvement and expansion.

“After 18 months of hard work, turnover has grown by approaching 30 per cent. In that time our cash flow stresses have eased, we have opened to new export markets and hired new staff.

“It’s fair to say that we have all regained our mojo and everyone is encouraged to think outside the box and voice their ideas for improvement. I can only describe the help we have had as the ‘cattle-prod effect’ – painful but effective!”

Kevin Cook said: “The success of Scolaquip today is testament to the determination of the workforce to turn the business around. In doing so, turnover is up and the company has a bright future.

“There has been investment in new kit, new jobs have been created and it’s a thriving place to work. It’s a great success story.”

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