Fab Four feature in US media campaign

Liverpool’s Beatles heritage is the star of a new campaign with the US’s largest satellite radio company. Cavern City Tours, which owns the Cavern Club and operates the Magical Mystery Tour, brokered a major deal with New York-based SiriusXM. It will see the broadcaster promote the city’s tourism offer on behalf of its Beatles Industry Group – which includes The Beatles Story, Hard Days Night Hotel, Magical Beatles Museum, childhood homes and Marketing Liverpool. With more than 33 million subscribers and in excess of ... For the full story register now for free or login below...
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