Fab Four feature in US media campaign
Liverpool’s Beatles heritage is the star of a new campaign with the US’s largest satellite radio company.
Cavern City Tours, which owns the Cavern Club and operates the Magical Mystery Tour, brokered a major deal with New York-based SiriusXM.
It will see the broadcaster promote the city’s tourism offer on behalf of its Beatles Industry Group – which includes The Beatles Story, Hard Days Night Hotel, Magical Beatles Museum, childhood homes and Marketing Liverpool.
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