Marketing specialist named ‘enterprise adviser’ for Wirral school

Nik Ellis and Justine McLaughlin, left, and head teacher Kevin Flanagan

Wirral firm Revolution Four is joining forces with Pensby High School in a Government-backed initiative to provide students with greater employment, business and career support.

The Liverpool City Region Local Enterprise Partnership (LEP) has developed the Enterprise Adviser Network for the city region, which is part-funded by the Careers & Enterprise Company, to bridge the gap between education and employers with the use of volunteer advisers who visit schools and colleges.

Currently 109 schools are engaged with more than 80 enterprise advisers, representing a range of sectors across the city region.

The LEP also runs a careers hub that unites schools and colleges with universities, training providers, employers and career professionals to improve careers education.

Revolution Four, led by Nik Ellis and Justine McLaughlin, will now work with Pensby High School’s senior leadership team to develop a whole-school strategy for careers, enterprise and employer engagement.

Sally Beevers, careers hub lead for the city region, said: “Young people are our future, so it is vitally important we inspire and support them to successfully enter the workplace and I’m delighted to welcome Nick and Justine to our team of enterprise advisors.”

The firm’s senior directors are linked to a number of other enterprises, including the UK’s premier automotive expert witness service Laird Assessors, and Merseyside IT software firm Livepoint.

“After many months of informal collaboration, we have now agreed an official partnership with Pensby High School,” said Nik.

“We have seen huge potential with its intake of bright and enthusiastic students, and we are keen to take the partnership to the next level.

“Our team at Revolution Four feel passionately about mentoring future generations and sharing our broad business knowledge. Being an active part of our community and giving back are central to our ethos.

“This formal partnership presents a terrific opportunity to showcase how we can build a stronger bridge between academia and business within our community.

“Revolution Four has access to hundreds of professionals and entrepreneurs through our network of clients and contacts who can speak from experience. Our mission is to ensure our students are as knowledgeable as possible about their options to enter the world of work, so they can make informed decisions to suit their individual aspirations.”

He added: “Youth unemployment is currently three times the national average for 16-24 year olds.

“Meanwhile, recent studies have shown that 66% of businesses believe that work experience is critical for recruitment, yet only 38% of business offer it.

“A large part of our focus will now involve developing effective employer engagement strategies which can be embedded in the curriculum.”

Revolution Four set up in 2015 as Whitfield Business Support growing to a team of 14 people.

It has serviced more than 200 accounts including projects in Australia, Hong Kong and Lisbon.

The firm specialises in website and graphic design, branding, social media management and marketing strategies.

Justine McLaughlin said the firm’s recent rebrand relates to its four core areas of interest – creativity, design, technology and media.

“Working within these industries we see how the working place is rapidly evolving,” she said.

“We are already seeing a shift in the type of jobs available in the market place, moving away from more traditional roles.

“This will only become more pronounced in years to come with greater focus on automation, robotics and AI.

“The reality is many jobs will become obsolete in the next few decades, with some studies suggesting up to 800 million jobs could be lost globally.

“This backdrop is directly connected to our grassroots work mentoring and guiding students at high school level.

“We feel the onus is on today’s working generation to educate younger students about where key opportunities lie in the future, including areas like STEM education programmes focusing on science and technology.”

She added: “In order to provide the best future for our local youngsters we need to direct them towards the brightest, most vibrant and sustainable careers.

“We have burgeoning tech centres across the North West in Liverpool and Manchester driving world-class innovation.

“It is not exclusive to the likes of Silicon Valley. However, we must educate and encourage our local talent to seize the opportunities which are here on the doorstep.”

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