Cycles firm announces ambitious new export campaign

Sreeram Venkateswara
Manchester-based Indian-owned Hero Cycles is announcing ambitious plans to unleash an export drive, in partnership with Cheshire ecommerce giant The Hut Group, for its new bike brand, Insync. Hero, the world’s biggest bike maker by volume, launched the new Insync range of 75 bikes for the UK market in May 2018 at Old Trafford football ground and is now ready to launch the brand overseas. Sreeram Venkateswaran, chief executive of Hero’s UK subsidiary Avocet Sports, said the new export drive aims to catapult the Insync brand a... For the full story register now for free or login below...
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