Latest commercial partnership unveiled by Manchester United
Manchester United has announced a new commercial partnership, with Hawaii-based sunglasses and eyewear brand, Maui Jim.
Renowned for their superior lens technology and premium collections, Maui Jim will supply the Manchester United first team, academy and women’s teams with glasses from their sun and optical ranges.
As part of the agreement, Maui Jim eyewear will be available to fans in the Old Trafford Megastore from February 26.
They will also celebrate the partnership by launching a co-branded eyewear collection designed with fans in mind later this year.
Manchester United’s group managing director, Richard Arnold, said: “Maui Jim is a revolutionary global eyewear brand that is one of the largest and most innovative producers of sunglasses in the world.
“I’m delighted that they will be joining the United family and creating a range of exclusive eyewear pieces specifically for our fans.
“Our partnership with them demonstrates the club’s ability to attract the world’s most premium brands.”
Maui Jim’s vice president of global marketing, Jay Black, said: “We are thrilled to welcome Manchester United to the Maui Jim ‘Ohana (Hawaiian for family).
“For us, it is an honour to partner with one of the world’s most successful sports teams, within the world’s most popular sport.
“This collaboration gives us the chance to spread our ‘Aloha Spirit’ and communicate the importance of wearing high quality technical eyewear.”
Founded more than 30 years ago in Hawaii, Maui Jim says it is recognised for unparalleled ‘Aloha Spirit’, superior customer service, and industry-leading patented PolarizedPlus2 sunglass lens technology.
The brand is now available in everyday glasses, as well as sunglasses.
