Tech studio targets expansion in US and Europe

Liverpool immersive tech studio Draw & Code is breaking into US and European retail markets with an enhanced version of its augmented reality (AR) smart toy SwapBots, following support from the Activate programme. SwapBots is an interactive AR app that enables children to digitally customise physical toys and bring them to life through a smartphone or tablet. The growth follows significant developments to SwapBots as a result of Activate, a part-ERDF funded project that helps SMEs grow by exploring and adopting emerging tech... For the full story register now for free or login below...