International expansion for branding agency

A Manchester-based brand and design agency has undergone a website revamp to coincide with its new office launch in Lisbon.

Having begun his journey in late 2017, founder and creative director of Stand Out Studio, George James Deeb, built the company from the ground up, and says he now wants to prove to brands that they don’t have to settle for the mundane when it comes to showcasing themselves to the world.

Now, just over 12 months later, Stand Out Studio is making international steps.

George says what makes Stand Out different is that it offers less, not more.

Where some agencies will offer everything from marketing, social media, consultancy, graphic design and many other specialist services, Stand Out keeps it simple by offering one service – branding.

Stand Out Studio says it is on a mission to show the world that it is much more than just a design agency, with the concepts behind its branding process reaching far beyond just graphic design.

The agency says its method of diagnosing the business need before prescribing a branding solution means that established brands, as well as small companies, can benefit from Stand Out’s services – and now demand has led to the opening of a new office in Lisbon, Portugal.

George has recently appointed Romy Lazzara.

She was involved in the FIFA World Cup 2010 and Sony, then went on to pursue a career in London where she worked in client services with some of the biggest agencies and brands in the business, including Stella Artois, Corona, Bacardi, Grey Goose and Coca-Cola.

She now heads up the new Lisbon Studio and serves as the group’s business director.

George said: “We essentially provide brands with a comprehensive tool-kit on how to build and maintain themselves.

“We’re different to other agencies in the fact that we’re not out to send companies off with a shiny new logo and leave them to fend for themselves – building a brand is about so much more than that to us.”

He added: “A lot of our clients at the moment are SMEs that are looking to grow but who essentially have never had the time or resource to spend on building their brand guidelines before, ensuring everything across their network is streamlined.

“We give them the tools to do this, and it means we keep growing with them.”

He added: “Eventually, we want to move into consultancy so we can hold workshops for businesses of all sizes to benefit from how to build their brands.”