Research firm embarks on international expansion driven by new client wins

Nick Richardson
Manchester-based The Insights People, the research company behind Kids Insights and Parents Insights, has expanded into Europe boosted by a raft of new client wins in the US and the UK. In the UK new client brands signing up for its real-time surveys include Liverpool FC, Warner Bros and Immediate Media - the publisher of LEGO’s UK magazines, Radio Times, and Top Gear and Match of the Day magazines under licence from the BBC. The firm’s US arm, Kids Insights USA, has signed handicraft company Crayola and Kraft Foods, owner o... For the full story register now for free or login below...