Law firm advises online fashion retailer on latest acquisition

John Lyttle
Pannone Corporate has advised online retailer Boohoo on the acquisition of the brand and intellectual property assets of online womenswear retailer MissPap. The deal, for an undisclosed sum, will see MissPap, which was founded by in 2014 by Ashley Ali in Lancashire, join PrettyLittleThing and Nasty Gal in the Boohoo stable of fashion brands. Boohoo Group chief executive John Lyttle said: “MissPap is a brand with great potential which can leverage the group’s expertise. “This acquisition further strengthens our multi-bra... You can carry on reading for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...