VR group links with Dutch partner to provide exclusive immersive experiences

Immotion Group, the Salford Quays-based immersive virtual reality (VR) ‘Out of Home’ entertainment group, has signed a £390,000 VR and immersive content creation contract with global family entertainment specialist, iP2Entertainment, based in Amsterdam.

Immotion is focused on establishing itself as a global leader in high quality VR content creation, including a number of proprietary experiences currently operating on its motion platforms, and now being licensed to third party platforms.

This new contract will see Immotion producing three exclusive VR and immersive experiences for IP2Entertainment.

These experiences will be available for iP2Entertainment centres’ visitors later this year and into 2020. All work is scheduled to be completed by November 2019.

Immotion says this collaborative partnership will add significant benefit to both organisations, allowing it to develop these experiences for iP2Entertainment and providing Immotion with access to them for non-competing uses.

iP2Entertainment is a renowned family entertainment company building immersive indoor family entertainment centres around the globe for a number of world-famous brands, including National Geographic and DreamWorks to name a few.

Its mission is to immerse families into the worlds of the brands and characters they know and love through innovative, memorable, and exciting experiences designed to entertain as well as educate through play and fun.

Immotion Group chief executive Martin Higginson said: “iP2Entertainment are well recognised as being one of the leading players in the ‘out of home’ immersive entertainment space.

“Having the opportunity to work with them in the creation of some cutting-edge VR experiences will not only deliver valuable revenue for the studio, but also help us further develop and showcase our skill set in this exciting market, whilst providing access to some exciting new content.”

Ian Liddell, Immotion Group’s creative director, said: “Our studio has always been synonymous with the origination of high-quality content for many platforms.

“The considerable knowledge and experience we have gained creating proprietary VR experiences has quickly established us as one of the leading originators in the Global VR market. Within that period, we have had numerous requests to create and license content.

“Working with global entertainment specialists iP2Entertainment in the development of some exciting immersive experiences will help us further hone and showcase our skills.”

Roger Houben, co-founder and chief executive of iP2, said: “We are very pleased to have Ian and his team on board for the creation of several immersive media experiences for our family entertainment centres.

“Immotion is recognised as one of the best in the world in the creation of top-quality immersive media content productions.

“We look very much forward to working with them on this prestigious project. Hopefully the start of a long and mutually beneficial relationship.”

In April Immotion announced it had won a deal to install its technology in two major US aquariums, linked to the release of its live action VR movie ‘Swimming with Humpbacks’.

Last July it unveiled a partnership with Legoland Discovery Centre Manchester owner Merlin Entertainments to provide the content for ‘The Great Lego Race’.