Touch of American glamour arrives in North West
An American beauty chain has opened its first store in the North West in Liverpool.
Morphe Cosmetics has opened its first store in the North West on Liverpool ONE’s Paradise Street
The new store marks the brand’s second branch outside of London. At 3,000 sq ft, it will offer Morphe’s full range of professional-grade make-up and brushes at affordable prices.
Established in LA in 2008, Morphe is recognised by beauty bloggers and professionals as the ‘beauty brand created for the creators’ and has an impressive 9.6 million followers on Instagram.
Morphe’s products have become world famous with both professionals and their followers.
Mark Spillman, Morphe General Manager EMEA, commented: “When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence.
“Liverpool ONE’s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store.”
Alison Clegg, from Grosvenor Europe, added: “Morphe’s opening highlights Liverpool ONE’s strength as a destination to attract leading, world-class brands.
“Trading amongst international retailers POLO Ralph Lauren, Armani Exchange, COS and Arket, the brand will add another dimension to the appealing mix of beauty and fashion brands all selecting Liverpool ONE for prominent flagship stores.”
Cushman and Wakefield and Metis acted for Liverpool ONE. McDevitt represented Morphe.
