Powerhouse approach raises new horizons

Putting the North on the map
As a branding exercise the Powerhouse approach has put the North on the map – raising its profile in key global markets such as China. However, there is still work to do to selling the concept in other parts of the world, says Dan Storer, director of business development at Greater Manchester’s inward investment agency, MIDAS. Mr Storer, who led the creation of the Manchester India Partnership (MIP), says: “The Northern Powerhouse resonates in some markets more than others. “It is a powerful concept in China. The ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...