Ambitious holiday booking firm lands £650,000 backing
A Manchester based firm which specialises in organising holiday transfers has landed a £650,000 investment.
Maven Capital Partners, has led the investment in passenger transfers booking platform Ski-Lifts Limited.
A total of £500,000 has been invested by NPIF – Maven Equity Finance, part of the Northern Powerhouse Investment Fund and £150,000 was provided by the Greater Manchester Loan Fund (‘’GMLF’’), also managed by Maven.
The funding will support Ski-Lift’s growth strategy as it expands into new areas, including golf and cruise and ground transport markets.
It will also support the development of its technology platform, which will facilitate full integration with suppliers, clients and travel partners, as well as offering foreign language translations.
Ski-Lifts is a high growth online booking system for passenger wishing to pre-book transfers between airports, stations, ports and final travel destinations, which matches customer requirements to pre-vetted, well priced and reliable suppliers.
The business now offers transfers to over 200 resorts in 14 countries from over 30 airports around Europe and North America, transferring over 70,000 passengers per season.
Ski-Lifts supports a number of blue-chip travel customers including Sunweb, TUI and GolfBreaks.
The airport transfer market is estimated to be worth £17.1bn by 2023, driven by the continued expansion of business and leisure travel globally.
The sector is growing at around 7% per year and Ski-Lifts is well positioned to take advantage of this growth.
Managing director Richard Smith joined the business in 2007.
He has since played a key role in growing Ski-Lifts into the business it is today.
Commercial director Simon Holmes joined the board in 2018, bringing his 30-years sales and marketing experience in B2B and B2C environments to the business.
James Darlington, investment manager at Maven, said, “ ki-Lifts is an established business with exciting plans to deliver an even better user experience through its tech platform.
“We’re delighted to co-fund this venture with a substantial Equity package from two of Maven’s regional funds, which will help accelerate the growth of the business globally.
Richard Smith said “This is a very exciting moment for Ski-Lifts and the investment from Maven opens up a wealth of new opportunities that were previously just beyond our reach.
“The growth capital will allow us to invest in new talent joining our team, make some significant improvements to our tech platform, develop new markets and obviously continue to refine our service to the benefit of our existing customers and suppliers.
