SUCCESSFUL retailers will be those that harness the power of new media to interact with existing and attract new customers, experts believe.With consumers empowered by using mobile technologies to compare prices - and to read other customers' reviews online - retailers must embrace new channels of communication or suffer the consequences. Hilary Ross, head of retail at law firm DWF,said: “In the past, online retailers were vi......for the full story register now for free or login below...