Media Mix: Carpe Diem, Truth, National Football Museum
29th June 2012
MERSEYSIDE digital creative agency Carpe Diem has created a new online campaign for sports shoes firm New Balance.The US-headquartered firm is launching a campaign to celebrate 30 years of manufacturing its shoes in the UK from its base at Flimby in Cumbria.The campaign centres around a new website www.winwithnb.co.uk where visitors are given the chance to win a Union Jack-inspired Mini.New Balance began making sports shoes at Flimby in 1982 and currently produces 28,000 pairs of shoes a week from the site. It employs 210 staff.Car......for the full story register now for free or login below...
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