Your TV hopes to tap up ‘priced out’ advertisers

LOCAL TV bidder Your TV believes it can be commercially viable by winning over advertisers that have been priced out of the existing market.

Your TV, one of two companies to bid for eight licences, is hoping to run local TV in Manchester, Liverpool and Preston, which will also cover Blackpool. It expects to hire around 30 staff in each location.

Managing director Jim Manson told "I think there's a basis for good local advertising which ITV and the press is not picking up on.

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