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50 Shades put customers in a 'different gear', says Gold

26th October 2012

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THE success of erotic novel 50 Shades of Grey has helped Ann Summers negotiate the recession, says chief executive Jacqueline Gold.Speaking to TheBusinessDesk.com yesterday she said the bestseller by EL James had "totally changed people's thinking".Ms Gold was the keynote speaker at a retail-themed corporate insolvency and recovery conference hosted by law firm JMW in Manchester.She said: "The book has put people's thinking i......for the full story register now for free or login below...


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