Mammy Jamia’s wins further listings

A SMALL North West food business launched last year, has won two new retail listings.

Merseysider brand Mammy Jamia;s premium fruit preserves will be stocked in all 29 Booths’ stores across the North, while supermarket giant Asda will has agreed to trial the brand in 25 of its London stores.

Lancashire-based Booths are taking four jams – fig, pear, plum and ginger – while Asda has agreed to offer its customers fig, rhubarb, ginger and greengage.

Mammy Jamia’s was launched by Eastham-based husband and wife Andrew and Sajmira Cairns in 2011 and also has listings with Tesco, Waitrose and Ocado.

All of the jams are based on an original recipe passed down through Sajmira’s family, hence the name Mammy Jamia.

Andrew Cairns said: ‘We are delighted to have been chosen by Booths to be stocked across all of their stores. They are a wonderful family-run company with a proven reputation for supporting independent producers such as MammyJamia’s.

“We are also excited about being stocked by ASDA in the south of England where we believe there will a strong demand for a premium range of preserves like Mammy Jamia’s.

The business was launched after the couple had 600 jars of jams made which sold out over six consecutive Saturdays on a stall in their local indoor food hall in Cheshire.