Liverpool looks east again

LIVERPOOL’s economic development agency Liverpool Vision is promoting the city to India’s equivalent of the Confederation of British Industry (CBI) this weekend.

The Confederation of Indian Industry’s (CII) annual summit is attended by heads of state, trade ministers and industry leaders from around the world.

Sponsors of this year’s event, held in the northern state of Uttar Pradesh, include Jaguar Land Rover-owner Tata and US chemicals group Dupont.

Vision’s Ian McCarthy will give a presentation about Liverpool’s International Festival for Business, a 61-day event next year that promises to attract 250,000 visitors to the city.
 
He will be joined by UK Trade and Investment director Clive Drinkwater and Lindsey Ashworth, a director of the Peel Group which is spearheading the £5.5bn Liverpool Waters scheme on the city’s waterfront.

Mr McCarthy said: “This is another significant step in delivering a world class business event in Liverpool for the UK. It is vital as the focus of global economic growth shifts towards Asia, Africa and the BRIC (Brazil, Russia, India and China) economies that we forge lasting and robust partnerships which can help re-energise our own economy.
 
“Here, we have been given a superb opportunity to speak directly to trade ministers and CEOs from scores of countries to impress upon them how the IFB 2014 can help meet their economic and business ambitions.”

In 2010 Liverpool Vision had a significant presence at the Shanghai Expo.