£2m EU bid to fund Marketing Liverpool

LIVERPOOL’S economic development agencies expect the new Marketing Liverpool body to attract funding of £2m.

A statement from the Local Enterprise Partnership (LEP) board said it had agreed a strategy that will see Marketing Liverpool take the lead on such activities, ensuring “major global opportunities… offer maximum economic return for the entire city region”.

The boss of Marketing Cheshire, Chris Brown, was hired last year to lead Marketing Liverpool which is a division of economic development agency Liverpool Vision.

“It is intended that the LEP and its partners will commission Marketing Liverpool to deliver a range of activities to promote the city region with Liverpool as the agreed attack brand,” added the statement.

It said a framework for a “place marketing strategy for the city region” had been agreed with the potential to attract initial funding of £2m which is being sought from the European Union.

Under the terms of the deal LEP staff will be seconded to Marketing Liverpool.