Mediamix: SKV; Pelican PR; Mere

MANCHESTER’S SKV Communications has been appointed by Keoghs, the Bolton law firm which specialises in insurance claims.

SKV won a three-way competitive pitch for a full service communications brief to heighten awareness of the firm through regional, trade and national print and online media.

Keoghs, established in 1968 and with 1,200 staff, three sites in Bolton, Coventry and Manchester, acts for more than 60 insurance firms, government and public sector bodies, and large corporates.

Tony Barker, Keoghs’ business development director said: “We are delighted to announce the appointment of SKV as Keoghs’ full service PR provider. Their reputation,

technical expertise and commitment to providing the best service to their clients mirrors our own business strategy and outlook. With exciting plans for the future we

look forward to working with them.”

Justin Strong, director at SKV Communications, said: “Keoghs is an excellent and valued addition to the portfolio of clients managed by our professional services and

corporate finance team and we look forward to raising the profile of the firm with its target audiences via relevant media.”

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PELICAN PR has been appointed by meat-free brand VeggieDay.

The firm produces meat alternative such as mince and steak-style strips as well as a vegetarian range of veggie burgers and falafel

Saddleworth-based Pelican plans to raise awareness of the brand with the consumer and trade press.

Managing director Michael Bennett said: “VeggieDay is an exciting addition to our growing portfolio of food brands and underlines the market-leading expertise of our food and drink PR team.”

Tony Reeves of VeggieDay said: “We chose Pelican because of its acknowledged specialism in food and drink PR and its track record in building food brands.”

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MERE PR, the Manchester-based PR consultancy, is celebrating its 20th anniversary this year.

The company was set up by chief executive Tony Tighe in 1993 after he left Greenwood Tighe Public Relations, a company he founded and then sold to the multi-national Euro RSCG Group – recently rebranded Havas.

The firm has introduced a new website, which features a timeline of the agency’s 20 year history.

Mr Tighe said: “The last 20 years have just flown by, but I have enjoyed every minute of it. I have so many highlights and amazing memories, but the greatest pleasure I get is when I look back at what we have achieved.”

“The PR industry has changed so much in the North West since I started; gone are the likes of Communiqué and Staniforth, which were leading lights for so long. The

technology at the hands of both the public and PR practitioners today has developed at such a fast pace and those not embracing it get left behind.

“We have the best of both worlds at Mere PR as we have experience, supported by youth and enthusiasm. While so many talk about the future of PR being about social media, the most important element of any PR campaign is still creativity, that is where we win and have been able to stay in the game where others have fallen over the years.”