Simply Doughnuts has sweet taste of success

A START-UP food business has the sweet taste of success after winning orders from national retailers.

Simply Doughnuts, which has received financial advice and support from local agency Regenerate Pennine Lancashire, only opened for business this month, and has secured a deal with the Poundland and 99p Store chains to be sold in 800 shops around the UK

Its doughnuts - which uniquely have a 17-day shelf life - will mostly be sold at independent garage forecourts around the North West.

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