New chief exec for Total Fitness as subscriptions grow

TOTAL Fitness, the North West leisure clubs operator, has boosted its senior executive team with the appointment of Richard Millman as CEO.

Former Dixons executive Mr Millman, who recently led the turnaround of Leisure Connection, will work with Roo Green Ventures partners Brian Davidson and Warwick Ley, who joined the board late last year.

The key appointment coincides with a strong start to the year for the Wilmslow-based company with net January membership levels up 4%, a like-for-like improvement of more than 35% on the same period last year.

January also saw the business secure new long term banking facilities with its syndicate of funders.

Warwick Ley said: “Since our arrival in December, it was always our plan to further strengthen management by introducing a first class CEO to the team. Richard has tremendous experience both in and outside the industry with an impressive track record to match.”

Mr Mllman added: “I was attracted to Total Fitness by its latent potential and support of its funders. It is a business which has existed largely ‘under the radar’ in the industry but has some fantastic points of differentiation for its members. I am excited about promoting these further and seizing the many opportunities available.”

Total Fitness, which has 16 gyms, employs 550 people and has turnover of £30m.