Warburton’s lures Pepsico’s Campbell to be MD

FAMILY-owned bakery giant Warburtons has boosted its top team with the recruitment of Pepsico executive Neil Campbell as its new managing director.

Cambridge law graduate Mr Campbell, who is originally from the North West, is currently president of Tropicana Beverages North America, and based in Chicago.

He has been with Pepsico since 1992 and his business CV includes senior marketing roles within crisps brand Walkers, where he was one of the leading forces behinds the successful advertising campaign featuring Gary Lineker.

Mr Campbell began leading the Walkers marketing function in 1998. In 2003 he was appointed as vice-president of marketing for PepsiCo UK, which included responsibility for Quaker and Tropicana.  He became general manager of Walkers in 2005 before assuming his role at Tropicana USA in 2007.

He is expected to join the Bolton-based baker and snack manufacturer in early summer.