Reds’ net deal with Japan’s gloops

MANCHESTER United has signed a deal with Japanese social gaming company, gloops.

Lasting for two years, gloops becomes the new league champions’ first official social gaming partner, allowing them the right to create and distribute a statistical based ‘battle card’ social game in Japan.

The Reds have almost 4 million followers in Japan and the addition of gloops to its sponsors there follows a number of agreements with some of the country’s most successful brands.

Founded in 2005, gloops was originally an advertising agency before diversifying into the online social gaming industry. When it was founded in 2005 it had just six staff. Today it has 600 with offices in Japan, the US and Vietnam.

Manchester United commercial director, Richard Arnold said: “‘Our partnership with gloops is a first for the club and we are delighted that they are now part of the Manchester United family.

“gloops is a market leader in what is still very much an emerging industry. They are at the forefront of social gaming’s development in Japan and we believe they can help the Club deepen our engagement with many  of our 4 million followers in Japan.

“This is a very important territory for us, which is one of the reasons we chose to visit Japan as part of our Tour 2013 and we are very pleased to be able to offer fans innovative digital content from gloops.”