Man City to launch Thai website after soft drinks deal
MANCHESTER City has sealed a regional partnership deal in Thailand with up-and coming drinks brand est Cola.
The new two year partnership will see est Cola, which launched two years ago, become the City’s Official Soft Drinks Partner in Thailand and will further bolster City’s presence throughout South East Asia.
The news was announced today in Bangkok by City players Micah Richards and Scott Sinclair, who are currently visiting the country’s capital, as part of the club’s visit to the region.
Tom Glick, City’s chief commercial and operating officer, said: “est Cola is a young dynamic brand with huge potential. The scale and speed of their success demonstrates Thailand’s appetite for brands that are not only innovative, but ambitious also.
“Thailand is a huge market for the Club, which is why we’re delighted to soon be launching a Thai version of the Manchester City website. Set to go live in July, the new website will satisfy the demand from City’s millions of fans from around the country to be able to view the latest news and content in Thai.”
Dhitivute Bulsook, President of Sermsuk, the company behind est Cola, added: “est Cola look forward to working in partnership with Manchester City, in order to not only drive brand growth within the international carbonated soft drinks industry, but also domestically among Thai consumers.
“Through collaboration and innovation, both brands are poised to expand their customer and fan bases nationally, delivering the cool-est and most comprehensive football experience for Thai consumers to enjoy.”
Under the deal, est Cola have filmed a TV advert with City players that will be aired on TVs in homes across the country’s 69 million strong population.
Links between the club and Thailand were first developed in 2007-8 when former Thai Prime Minister Thaksin Shinawatra acquired it, although he sold out a year later to the current owner, Sheik Mansour of Abu Dhabi.