Robinsons’ joy at Iron Maiden beer success

STOCKPORT brewery Robinsons and heavy metal rock band Iron Maiden
may seem unlikely partners, but the special beer produced for the group has become its fastest-selling tipple.

Only eight weeks after the launch, Robinsons has announced the production of the millionth pint of Trooper. The milestone has been reached over six months ahead of schedule.

This equates to more than 20,000 pints being drunk every day since the launch in Stockport on May 9.

Demand is expected to continue to climb next month as by then Trooper will have had listings in all the major pub chains including Punch, Spirit, Enterprise and Wetherspoons as well as the major wholesalers.

The ale was personally designed and developed as a top quality premium British beer by Iron Maiden vocalist and real ale enthusiast Bruce Dickinson with Robinsons’ head brewer Martyn Weeks.

Robinsons managing director Oliver Robinson commented: “We are amazed to reach this mark in such a short time, a million pints already is way ahead of all rational expectations, and are grateful for the support we have had from the retailers, Maiden fans, real ale enthusiasts, our distributors and the beer trade generally as they were so quick to catch on to the genuine and unique quality of this beer.

“This is a great showcase for our new brew house and demonstrates the sorts of volumes it is capable of producing. It’s very exciting to observe Trooper as it expands across Britain and then, we fully expect, internationally. It is easily the fastest selling new beer Robinsons have ever had, and quite possibly anyone else too.”