BJL bolsters PR arm with Mere deal

BJL, the Manchester advertising and communications agency, has bought Mere PR for an undisclosed sum.

It said the acquisition was part of a move to consolidate and strengthen it "integrated PR and engagement offer".

The deal will see Hale-based Mere merged with BJL's existing PR team with the new unit branded Mere PR @BJL.

BJL said Mere's focus on travel, tourism, sport and leisure would complement its client list. Mere's founder and chairman Tony Tighe will remain on board as a consultant, while B... For the full story register now for free or login below...