United nets PepsiCo Asia sponsporship deal

MANCHESTER United has again demonstrated its strong commercial lure internationally, and has signed a multi-year regional sponsorship agreement with PepsiCo in Asia-Pacific.

Under terms of the deal, PepsiCo will become the official soft drinks partner of Manchester United in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. The drinks firm will hold exclusive rights to use Manchester United branding on its products and point of sale materials within these markets.

Manchester United enjoys a combined fan base of an estimated 38 million consumers in these seven countries.
 
Manchester United group MD Richard Arnold said: “PepsiCo is an ideal partner for Manchester United because of its unique understanding of sports and inventive marketing initiatives.

“We’re excited to team up with PepsiCo during this important time in our history and welcome this world-class company as one of our partners ‘

Mustafa Moussa, senior marketing director for social beverages, PepsiCo Asia-Pacific, added: “Sports represent a huge global platform for PepsiCo, and we’re delighted to be teaming up with Manchester United in Asia Pacific.

“The combination of Manchester United’s stature as one of the world’s most iconic sports franchises and PepsiCo’s portfolio of beloved brands will create exciting new opportunities for consumers throughout the region.”