United scores with watch maker Bulova

MANCHESTER United has signed a three-year deal with US watch and clock maker Bulova.

Financial terms of the link up, which succeeds a similar deal with Swiss brand Hublot, were not disclosed.

Bulova was founded in the US in 1875, and is now part of Japanese group Citizen. It invented the first clock radio in 1928 and was the first manufacturer to offer electric clocks in 1931.

It was also a pioneer of electronic timekeeping and was used by NASA in numerous space missions including Apollo 11, the first moon landing.

It has offices in New York, Canada, China, Hong Kong, Italy, Japan, Mexico, Switzerland and the UK along with authorised distributors in 37 countries.

As the club’s official timekeeper, Bulova branding will be prominent on the scoreboards at Old Trafford, feature on the stadium’s digital advertising boards during all Premier League home matches and seen daily on MUTV. Bulova will also produce co-branded timepieces utilising the legendary Manchester United crest.

The global partnership will also see specially-crafted Bulova timepieces displayed at Old Trafford including in the players’ dressing room, at the  training complex and offices in London and Hong Kong.

Managing director, Richard Arnold said: “Although from very different industries, Bulova and Manchester United share many common values. Founded within years of each other, we have both grown to become global leaders in our fields and the first to achieve many new innovations and milestones.

“We are confident that the popularity, craftsmanship and accessibility of Bulova’s products, combined with the club’s ever-growing global fan base will make this a successful partnership.”

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