NOMA inks deal with Marketing Manchester
NOMA, the £800m 20-acre north Manchester regeneration scheme led by the Co-operative Group, has agreed a deal with Marketing Manchester to raise its profile.
The three-year partnership, which includes sponsorship of MM’s Manchester Visitor Information Centre at Piccadilly Gardens, aims to promote the NOMA neighbourhood to visitors to the city.
Marketing Manchester will work with NOMA to highlight the tourism offering of the gateway development.
Andrew Stokes, chief executive of Marketing Manchester, said: “The MVIC is the public face of tourism in the city and welcomes over 300,000 visitors a year. For businesses looking to raise their profile in the sector, there is no greater platform.
“The city has a great track record in promoting new additions to its ‘core’, and the potential surrounding NOMA cannot be overestimated.”
David Pringle, director of NOMA, said: “Raising awareness of NOMA is a key priority for us, and whilst locally knowledge of the development is strong, we would like to work with Marketing Manchester to raise NOMA’s profile with visitors to the city.
“Tourism will become increasingly important for NOMA as the neighbourhood evolves over the years ahead.”
NOMA is a 10-year programme will create a mixed use district, incorporating office space, residential, retail and leisure facilities. It is anchored by One Angel Square, the new headquarters of The Co-operative Group.
