MediaMix: Code Computerlove designs HMV site; Freshfield; MC2

MANCHESTER-based Code Computerlove has designed a new website for the HMV.

The retailer hopes to engage potential customers by turning its online presence into a film and music magazine, rather than simply a shop.

HMV, which was acquired out of administration by Hilco Capital in April, said the site was a “major step up… focusing on curation, content and editorial to bring HMV’s in-store experience, authority and unique position in the entertainment industry to life online”.

HMV.com head Caroline Pesch, who worked with Code, said: “As a hub for entertainment, a key element of the site is the sense of community and ease of use for finding local and relevant information. In addition to editorial features and reviews store staff can post their own picks and tipsbased on what’s happening on a local level. This is just phase one of the new site; as it develops we will be introducing lots more new and exciting functionality. The volume of content available will grow daily.”

HMV chairman Paul McGowan said: “Everything we’re doing with HMV is focused on engagement, content and curation – all the things that HMV lost sight of in recent years. The passion within the business for the products we sell, the specialist knowledge and ability to recommend and guide our customers – from store staff to the team in head office – is second to none and the new hmv.com brings that to the forefront.”
 
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Preston-based marketing communications consultancy Freshfield has launched a new brand for law firm Woodcocks Haworth and Nuttall.

The firm was formed a year ago from the merger of Bury-based Woodcocks, and East Lancashire firm, Haworth and Nuttall.

Freshfield has developed a new brand, a website and marketing material. Its PR team is now handling the firm’s media relations.

Simon Turner, managing director of Freshfield, said: “We’re seeing a lot of merger and acquisition activity in the legal sector as firms get to grips with new legislation. Integrating two firms presents many cultural and communications challenges but it’s an arena we know well. It’s good to be working with a firm that has a strong management team and clear vision, there are some great opportunities for Woodcocks Haworth and Nuttall.”

Woodcocks Haworth and Nuttall has revenue of £5m and 100 staff across seven offices.

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MANCHESTER public relations firm MC2 has won a brief to revamp the marketing strategy of the international payment services provider, SecureTrading, part of global holding company UC Group.
 
MC2 will also rebrand the business and deliver a “strategic communications plan” across UK, Europe and USA.

SecureTrading processes billions of pounds worth of transactions across multiple currencies and territories.

MC2 managing director Claire Tennant said: “This is a great example of the diversity and scale of service that we can offer to our clients. From business strategy sessions and international communications to digital and creative design, our integrated approach allows us to work on all areas of an organisation.”