EMS opens first overseas office

ROADSHOW specialist Event Marketing Solutions has opened its first international office with a base in Dubai.

Ellesmere Port-based EMS says its based in Dubai Media City is an strategic step in its overseas growth plan.

The investment has been made as a result of demand for roadshow truck tours in the Middle East. The company has already delivered campaigns across the UAE, Bahrain, Kuwait, Qatar, Oman, Saudi Arabia and Jordan. Clients have included Ciena, Cisco, HP and DHL.
 
Chief executive Keith Austin  said: “Roadshow truck tours have proven to deliver time and time again for our customers in Europe and the US. Last year EMS delivered campaigns in more than 25 countries and we are now responding to the needs of the Middle Eastern market, providing a solution for agencies and clients based in the UAE who are looking to strengthen their position and extend their reach across the region and worldwide.”
 
EMS has hired Joe Hepworth as general manager of the Dubai office. He said: ““More and more brands are experiencing the benefits of roadshow marketing campaigns in the region.

“International businesses have been quick to embrace the concept and initiate tours across EMEA as our customised trucks are perfectly equipped to operate in the extreme temperature conditions of this market and are able to deal with the more long-term campaigns that our customers are increasingly demanding.”
 
The first campaign managed by EMS EMEA will be a tour of Saudi Arabia by malt beverage brand Barbican on behalf of Ogilvy Action.