E-commerce: How Better Bathrooms tapped online demand

BETTER Bathrooms’ turnover will have grown 25% to £40m this year - a far cry from when it was run from the founder's home.

The Wigan company, which now employs 200 staff and last year secured a £10m investment for 30% equity from the Business Growth Fund, started out as an eBay shop.

Founder Colin Stevens’ first foray into retail was 12 years ago - selling online as an eBay trader.

He recalls: "I was selling all sorts: golf equipment, clothing – whatever
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