Everton Thais up record Chang sponsorship deal
EVERTON FC has inked a new, extended shirt sponsorship deal with Thai beer brand Chang, which could be worth more than £16m.
The record agreement was signed in Bangkok today by chief executive Robert Elstone.
The deal, which gets underway at the start of the 2014/15 season, runs for three years and remains the longest-running shirt sponsorship in the Barclays Premier League.
Having signed initially in 2004, the club has now worn the iconic Chang brand for 10 seasons, renewing the partnership on four separate occasions – in 2005, 2008, 2010 and now in 2014.
Mr Elstone said: “Everton has enjoyed a special relationship with Chang extending now for 10 years. In that period, we have grown to understand one another, delivered great work, helped achieve objectives and developed a truly great partnership and, indeed a friendship, based on mutual trust, respect and affection.
“We do not take our partnership and all that we have achieved lightly. Everton is very proud of our mutual success to date.
“Chang is a business that has always provided great support, not just financially, but also as a gateway to our fans in Thailand. Over 10 years we have delivered some exciting, award-winning projects and with the same levels of creativity and commitment, I’m sure the years ahead will be as exciting off the field as they look set to be on it.
Mr Thapana Sirivadhanabhakdi, president and CEO of Thai Beverage Public Company, added: “Chang and Everton Football Club have joined forces once again after 10 years of solid friendship.
“Chang’s sponsorship with Everton football team is our proudest accomplishment, as we are inspiring people, especially youngsters, regardless of status to become responsible people in society, with positive thinking and attitude – all gained through football.”
Sue Russell a partner at law firm Hill Dickinson advised Everton on the deal.