Mediamix: Weber Shandwick; BJL; I-COM

WEBER Shandwick Manchester has won two new briefs.

It has been brought on board by the National Trust Wales with a new culture, heritage and tourism brief, and it has also been hired by logistics recruitment firm Transline.

In Wales it will be working on Porth y Swnt – or gateway to the sound – a new Centre for Coastal Excellence for the National Trust in Aberdaron. It focuses on the history and culture of the Llyn Peninsula.

For Transline it will provide a corporate communications campaign to target prospective clients looking either to train existing staff or make new hires.

Jessica Wilkinson said: “Transline Group is a fast-growing business with great ambitions to drive growth across the industry. The logistics sector keeps the wheels of UK industry turning, yet fewer talented people are pursuing careers in this area.”

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MARKETING and advertising agency BJL has been appointed by Aurelian Sports to lead the trade and consumer PR campaign for the launch of a new home and studio pole fitness product.  

Aurelian Sports Grip-Pole will go on sale in the UK from May, with BJL being recruited to devise and implement a media relations and “celebrity engagement” programme, as well as promote the brand’s sponsorship of the World Pole Sports Championships being held in London in July.

Account director Jennie Madden said: “Pole fitness improves strength, tone and flexibility and the launch of this stylish and premium new brand in the UK is set to accelerate the pace at which perceptions about the sport are changing.”

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Manchester-based I-COM has completed a new website for lighting specialist Value Lights.

The site has been designed for better use with phones and tablets and the Manchester-based lighting specialist said the conversion rate – the number of visitors to the site who buy something – has doubled.

Marketing manager Marion Hughes said: “I-COM has delivered on the brief and developed a fantastic looking site that is converting amazingly well. The site is sleek interactive and engaging which is encouraging visitors stay and buy our products.”

Mike Blackburn, managing director at I-COM said “We see lots of e-commerce sites which aren’t mobile friendly and it really affects the user experience. The initial results for Value Lights look fantastic and we’re very proud to have helped them take the next step in their business development.”