Wanderers sell stadium naming rights

BOLTON Wanderers will change the name of its stadium after striking a deal with Italian sportswear manufacturer Macron.

From July the ground will drop its Reebok branding in favour of Macron which makes kits for a number of Italian sides such as Napoli and Lazio.

In a four-year deal Macron will now produce the club’s match kit, as well as training and leisurewear.

Chairman Phil Gartside said: “This is an extremely exciting and beneficial deal for our club. We will be proud to carry the Macron brand on our stadium and official merchandise for the coming seasons. We have been very impressed with their passion for football and their ideas to grow our partnership.

“Macron will bring a new range of kit and training wear for our players and supporters that will launch later in the summer. They are an ambitious and innovative company and we are looking forward to becoming one of their flagship clubs.

“I would also like to take this opportunity to place on record our thanks to Reebok and the rest of the Adidas Group for their continued support over the years.”

Macron’s chief executive Gianluca Pavanello said: “We are very proud to start this relationship with such a prestigious club as Bolton Wanderers. Macron wishes to be associated with top clubs where the company’s principles of high quality customised products can be further demonstrated.

“We feel with this bold move of becoming a stadium naming rights partner we have been able to consolidate Macron’s brand as a major player in the European sponsorship market.”