Co-op Food to slash prices in bid to woo customers

THE Co-operative Food has launched a campaign to slash prices of hundreds of essential grocery items as it looks to grow market share.

The initiative to be positioned in store as 'Fair & Square prices', will be funded through cost-saving initiatives, the group said.

It will initially concentrate on essential staple products such as bread, milk, eggs, chicken, bacon and bananas and is being supported by a high profile TV advertising campaign together with other promotional activity to support The Co-operative F... For the full story register now for free or login below...