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Co-op Food to slash prices in bid to woo customers

24th April 2014

The Co-operative Food chief executive Steve Murrells

The Co-operative Food chief executive Steve Murrells

THE Co-operative Food has launched a campaign to slash prices of hundreds of essential grocery items as it looks to grow market share.The initiative to be positioned in store as 'Fair & Square prices', will be funded through cost-saving initiatives, the group said.It will initially concentrate on essential staple products such as bread, milk, eggs, chicken, bacon and bananas and is being supported by a high profile TV advertising campaign together with other promotional activity to support The Co-operative Food’s 2,800 st......for the full story register now for free or login below...

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