Boohoo steps up international presence

ONLINE fashion retailer Boohoo has launched a third foreign language website and added further currencies to its core .com site in moves to boost international sales.

International sales are already highly important to the AIM-listed Manchester company – in the year to the end of February they accounted for 35% of total sales of nearly £110m.

Boohoo’s latest website is for Germany and follows the launch of its French site in October 2013 and the Spanish site in May 2014. The launch will be supported by a marketing campaign in Germany.

The company has also recently added three further currencies; Swedish Krona, Danish Krone and Norwegian Krone. This adds to the existing six currencies already available: Euros, US Dollars, Australian Dollars, Canadian Dollars, New Zealand Dollars and Pounds Sterling.

Boohoo listed on AIM in March and raised £300m through a placing of 600 million shares with at 50p per share.

It designs, sources, markets and sells the latest on-trend fashions to a core market of 16-24 year old consumers.