Sales dip at Iceland and Co-operative

DISCOUNTERS Aldi and Lidl  are continuing to win sales and market share from the major supermarket groups including The Co-operative Food and Iceland.

The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 20 July 2014, show records for the German duo.

Among the big four grocers, both Asda and Sainsbury’s have held onto their market shares of 17.0% and 16.6% respectively. Conversely, Tesco and Morrisons have recorded losses with sales for both outlets declining by 3.8% compared with this time last year.

Iceland has posted a small drop in sales, its first since 2005, but has retained its 2.0% share, while the Co-operatives market share fell from 6.5% to 6.3% as sales fell from £1.6bn in 2013 to £1.57bn.

Edward Garner, director at Kantar Worldpanel explains: “Aldi’s 32% growth rate has lifted its market share to 4.8%; this is a new record for the retailer and means it has nearly caught up with Waitrose on 4.9%. Similarly, Lidl sales have grown by nearly 20% which means it now accounts for a record 3.6% of the grocery market.

“Waitrose has continued to resist pressure from the competition and has grown sales by 3.4%. This figure is well above the market average and thereby has lifted its market share.”

Kantar Worldpanel said grocery price inflation had fallen for the 10th successive period and now stands at 0.4%. Competitive pricing among the big grocers and deflation in the price of staple items such as vegetables, milk and bread has driven inflation to the lowest level since October 2006. As a result, market growth has fallen to 0.9% – the lowest figure for 10 years.

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