United scores with African drinks firm

SOFT drinks brand Chi has become Manchester United’s latest regional partner.

The company has agreed a multi-year sponsorship with the Reds to become its official soft drinks partner in Nigeria.
 
Chi, which is Nigeria’s market leader in fruit juices, will be allowed to use the Manchester United crest and club imagery on a range of products including Chivita 100%, Chivita Active, Chi Exotic, Chi Happy Hour and Chi Ice Tea.
 
Manchester United managing director, Richard Arnold said: “With over 30 years of experience, Chi has a commitment to the health and well-being of the local population by producing high quality, market leading products.”
 
“We have close to 35 million followers in Nigeria who are some of the most passionate in our global fanbase, something that we fondly remember after playing in Abuja in 2008.”

Chi’s head of marketing, Probal Bhattacharya,  added: “As a company, we are proud to partner with such a reputable and successful club like Manchester United whose tradition of excellence is in tandem with ours.
 
“We are confident that the partnership will further deepen consumer loyalty as well as ensure that millions of passionate soccer fans across Nigeria continue to refresh and rejuvenate themselves with Chivita 100% Juice and Chi’s other beverage offerings.”