McGoff Group picks Salford for PRS major scheme

THE ALTRINCHAM-based McGoff Group is planning a major private rented sector (PRS) residential scheme in Salford.

The company has put in plans for a 383-flat, 15-storey development in Woden Street, close to the River Irwell in Ordsall.

According to a planning application submitted by the group through its Villafont subsidiary, the site will also have a 3,000 sq ft retail unit and a further 5,000 sq ft of commercial space.

In a statement the company said its experience in running care homes will help it offer, “the highest possible levels of service and energy efficiency”. There will be 24-hour concierge, storage rooms for supermarket deliveries, an onsite business centre, spa and gym.

McGoff intends to hold the completed project as a PRS scheme, which means it will own and manage all the properties, rather than sell them to owner occupiers or buy-to-let landlords in the conventional way. The design and build will be carried out by its construction business McGoff & Byrne and maintained by the facilities management arm.

Chris McGoff, managing director of Villafont, said: “There is a common misconception about the true nature of PRS with many developers claiming that they are building such schemes in the city, but often these are just projects sold to tranches of buy-to-let investors with no real long term focus on ongoing asset management and service provision.

“We have acquired the much needed skill sets to deliver superior PRS projects over many years, expanding the group into different sectors which now involves us designing, building, operating and asset managing our own development-led care home company.

“We have added these complementary skill sets over the last five years to our business, becoming the largest privately owned care home operator in Trafford and are now looking to deploy these skills into our latest venture, aimed at improving the private rented sector for good.”

The group is pulling funding together and hopes to start construction next year, subject to planning consent.

Click here to sign up to receive our new South West business news...
Close