Bakery bids to turn nation on to ‘soft and fluffy’ bread

A CHESHIRE bakery has embarked on its first ever television advertising campaign to support investment in a white bread rebrand as ‘soft and fluffy’.

Northwich company Roberts Bakery has developed on TV and three radio advertisements featuring familiar family situations with the them ‘ bring out their soft and fluffy side’.

Key peak time slots with ITV Central-West started in January around popular shows including Coronation Street and Emmerdale, supported by radio spots across regional... For the full story register now for free or login below...