End of an era at Shop Direct

RETAILER Shop Direct has signalled the end of an era by ending production of home shopping catalogues.

The Liverpool business, previously known as Littlewoods, has produced catalogues for more than 80 years and has made the decision based on its customers’ changing shopping patterns.

Chief executive Alex Baldock said: "This is a big step in Shop Direct’s transformation and importantly, it’s one that’s been led by our customers. They’ve embraced online at a phenomenal pace - this i... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...