Big hitting travel firm swoops for Etihad boss
MANCHESTER-based CTI Corporate Travel International has swooped for Etihad Airways boss Clive Wratten.
Wratten will join the company in July as sales and marketing director from Etihad Airways where he was UK general manager for eight years.
In his time at the airline, he was responsible for implementing a sales and marketing strategy that grew sales revenues from £65m to £200m and helped establish Etihad as one of the top airlines of choice within the UK.
Wratten was also a director of the Board of Airline Representatives in the UK (BAR UK) – an industry association that promotes the business interests of scheduled airlines with a UK operation or representation.
He will lead the sales and marketing team and reports directly to CTI chief executive officer, Ian White.
Whit, said, “Clive has a strong record of driving revenue through innovative direct sales and channel partner strategies.
“He oversaw the development of Etihad in the UK from a small player to one of the country’s top five airlines and is widely regarded as one of the industry’s leading figures. Clive’s appointment highlights the ambition we have to grow CTI in to the leading travel management company in the UK.”
Wratten said: “I am absolutely delighted to be joining CTI at such an exciting time in its evolution. I bring with me many years’ of experience leading successful sales, account management and marketing teams in a number of great travel organisations.
“CTI is renowned for delivering innovation, market differentiation and outstanding customer service and I am looking forward to working with my new colleagues to continue to build on this reputation.”
CTI claims to be one of the UK’s leading independent corporate travel management companies. The company has an annual turnover in excess of £110m and employs 175 staff in Manchester, London, Bristol, Leeds, Liverpool and Hull.
It specialises in managing the corporate travel and hotel reservations for their client base of SMEs and large multi-national companies.
